PERSONALIZE Your Space
One of the most impactful ways to make your commercial space meaningful is through personalization. This goes well beyond utilizing your logo or brand colors—it’s about telling your story or the story of your business. Consider incorporating elements that reflect your brand’s values and ethos. For instance, if you’re a local business, showcasing art from local artists can create a sense of community and authenticity. If you make your own art or have a passion for photography, showcasing your own art is a great and easy way to personalize the space.
ACCESSORIZE Your Space
Not only is what you put on your walls important, but what you put on a reception desk, tables, or in the blank spaces or corners of the room is just as important. Greenery is an easy way to accomplish this as there are small planters for countertops and large floor planters to fill in those empty spaces. Your decor can be educational and tasteful, too! Utilizing coffee table books that pertain to your business is an excellent way to accomplish this. Coffee table books tend to be more stylish and if you find one that isn’t, consider getting it rebound.
BRAND Your Space
Branding doesn’t have to be loud to be effective. In fact, tasteful, subtle branding can leave a lasting impression. Consider color blocking on walls in your brand colors to make a statement. Instead of just hanging a sign with your logo on it, make it more impactful by decorating around it or making it a piece of art in itself. Want to integrate scent to your space? Branded candles or essential oil diffusers would be perfect. The goal is to integrate your brand seamlessly into the space without overwhelming your customers.
FUNKIFY Your Space
A memorable space often has a unique character. Don’t be afraid to think outside the box and add a bit of fun and funkiness. Whether it’s a bold color palette, quirky furniture, or unexpected décor elements, these touches can make your space stand out. Don’t want to “funkify” your entire space? Totally understandable. Start with a smaller space such as an office or bathroom. Remember, customers are more likely to remember and return to a place that offers a unique experience.
EVOKE EMOTIONS With Your Space
Think about the emotions you want your customers to feel when they enter your space. Do you want them to feel relaxed, inspired, or energized? The design elements you choose—from lighting and color schemes to layout and materials—can all influence these feelings. A well-thought-out space not only attracts customers but also makes them want to stay longer and come back time and time again.
Your Daily Experience Matters Too
While designing for customers is crucial, don’t forget about your own experience! After all, you’ll be spending a lot of time in this space. Ensure that the design is functional and comfortable for you and your staff. A space that feels good to work in can boost morale and productivity, ultimately benefiting your business.
Ready to make your commercial space unforgettable? Let’s get started on creating a design that speaks to your brand and makes a lasting impression!